The Death of Advertising As We Know It
The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and chief technology officer Jeremy Phillips discuss emerging trends in technology.
In today's edition, Jeremy and Eric look at the changing face of advertising. Previously, time spent on an advertising medium correlated strongly with advertising spend within that space. However, mobile advertising has yet to catch up with the trend. That affects not only companies such as Apple and Google, which have bought their own ad agencies, but also companies such as Pandora, which rely on advertising for their future.
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At the time this article was published Both Eric Bleeker and Jeremy Phillips own shares no companies listed above.The Motley Fool owns shares of Apple and Google. Motley Fool newsletter services have recommended buying shares of Apple and Google and creating a bull call spread position in Apple. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.