PETA wags the finger at Nintendo for Mario's taste in furry power-ups

The People for the Ethical Treatment of Animals, or PETA, has chosen a peculiar target for its next pro-animal campaign. You all likely know him quite well: Super Mario. The organization has created a highly suggestive Flash game that essentially calls developer Nintendo out for what it claims is a message that says it's OK to skin animals and wear them as suits.

You could also say this for Mario's less popular Frog Suit, but that just wouldn't have the same sting as "Mario Kills Tanooki." That's the title of the game, which throws players behind the controls of--literally--a skinned tanuki. You can probably already guess the game's objective: Capture Mario ... who happens to be flying away with your fur coat. So much for subtleties.

"Tanooki may be just a 'suit' in Mario games, but in real life, tanuki are raccoon dogs who are skinned alive for their fur," the PETA game's website reads. "By wearing Tanooki, Mario is sending the message that it's OK to wear fur."

The timing of Mario Kills Tanooki is spot on, as Nintendo just released Super Mario 3D Land in which the plumber's famous Tanooki Suit is a prominent feature. Frankly, we've never seen a more menacing Mario than within PETA's interactive call to arms in defense of the tanuki. Now, you gotta' wonder how the organization would feel about this guy.

[Via Kotaku]

Have you played the Mario Kills Tanooki game? Do you think Mario's famous Tanooki Suit might send the wrong message to Nintendo fans? Sound off in the comments. Add Comment.