The Best Black Friday Shopping Tip: Do It In Your Pajamas

Here's some Black Friday shopping advice: Stay home.

Ditch the stores, crowds and lines, and instead scour the online sites, where the deals and discounts often eclipse what you'll find in stores, says Brad Wilson, CEO of, a coupon web site that monitors retailers' promotional strategies year-round.

E-commerce retailers aren't burdened by the overhead of brick-and-mortar stores, and sales tax is often waived -- "which makes it 25% to 30% less to shop online than brick-and-mortar stores," he estimates.

Wilson weighs in on where to snag some big bargains on shoes, electronics, jewelry, apparel and home goods during the kick off to the holiday shopping season.

Consumer Electronics

While (AMZN) is highly price competitive on consumer electronics, they're not the only ones.

Also check out,, and for deals on everything from tablet computers to smart phones to HDTVs. "You're [likely to] find as many deals there as on Amazon," Wilson says.

Shoes offers unrivaled customer service, but you'll find bigger footwear deals on, and on a wide range of brands such as UGG, Timberland, Calvin Klein, Steve Madden and Aerosoles, to name a few. "They'll have more of a selection than any physical shoe store on the planet," Wilson says.


While markups are built into the prices of retailers like Tiffany (TIF) to fund marketing campaigns and store operating costs, buys from some of the same wholesalers, selling everything from diamond rings to charm bracelets and gold earrings for an estimated 20% markup-- about five times less than the national jewelry chains, he says.


On Black Friday weekend, mine -- where retailers and suppliers go to unload excess goods -- as well as, a division of private sale site Rue La La, for designer duds at a discount.

Sponsored Links

Also check out for a bargain "boutique" shopping experience, Wilson says. It's where you'll find discounts from independent boutiques and clothing labels, new designers and sellers of vintage fare.

For savings on outdoor apparel, try "Moosejaw is great for brands like North Face and Patagonia," Wilson said.

Home Goods

As home goods such as cookware, small appliances and bedding are "big volume sellers" at national brick-and-mortar chains during the holidays, check out (M), (TGT), (KSS) and (SHLD) for deals. The sheer velocity of sales of these items in November and December means the big chains can afford to sell housewares at steep discounts, Wilson says.

And before you thumb shop this Black Friday, don't forget to sweeten the deal with a coupon. Checkout sites like and for online coupons.

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