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What: Shares of movie maker DreamWorks Animation (NAS: DWA) were shooting higher today, gaining as much as 10% in intraday trading on the strength of its Puss in Boots movie.
So what: After a disappointing first week, the Shrek spin-off surprised critics by holding the top spot for movie goers and generating $33 million in its second week in theaters. The drop of just 3% from its debut week is notably strong and fired up investors. Worldwide, the movie has raked in roughly $115 million to date.
Now what: For investors that were concerned that Puss in Boots would prove a flop for DreamWorks, the weekend's box office numbers are likely a relief. The movie-making business is a hits-based one that lives and dies on whether it can wow audiences each time out and get them to open their wallets for tickets. DreamWorks has mitigated that risk somewhat through milking franchises like Shrek and Kung Fu Panda, and while Puss in Boots may not have quite the same profit punch as the ogre-focused series that it was spun off from, these numbers suggest the Shrek franchise may still have some juice left.
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