Quote of the Moment: 'There is no right way to do [social games]'

Insomniac Games CEO Ted Price
Insomniac Games CEO Ted Price

That's what Insomniac Games CEO Ted Price (pictured) said to GameSpot during an interview. The company has recently created Insomniac Click, its very own social games studio. But forming a social games wing has had deeper effects than simply making executives see green. Social gaming has apparetly permeated how the studio approaches its core game franchises like Resistance and Rachet & Clank on the PS3.

"What we are learning as we get further into social game development is the importance of on-boarding, the importance of social hooks, and reaching the broadest audience possible while delivering a AAA experience," Price told GameSpot. "These are things that we of course considered in console development, but as we are building social games we have to be even more focused on particular aspects of development, and because of that, we are learning a lot that also applies to our console games. And as a result, we are learning lessons that we probably wouldn't have learned if we were purely focused on our console games."

In other words, social games have had a visible effect on how the studio creates and maintains its existing console games. No, you won't come across farms to grow as you fend off the alien invasion, but you might "share" the fun with your friends. Price went on to say that the existence of Insomniac Click has led the studio to consider a bigger focus on community in its games. Then, the Insomniac head gets even more real for a second.

"Well, most of us are trying to figure out exactly where we want to focus in terms of making our mark in social games, because there is so much experimentation happening every day, and there is no right way to do it," Price said. "That's what is exciting about it." (And we seriously doubt Insomniac Games is alone there.)

[Via GamesIndustry.biz]

What do you hope or expect will come from Insomniac Click? Do you think social games will have a lasting effect on the games business overall? Sound off in the comments. Add Comment.

The Latest from our Partners