Jurassic Park to (hopefully) bring Mr. DNA to mobile, Facebook in 2012

It's just not Jurassic Park without the little guy. Ludia, the Vancouver-based creator of branded Facebook and mobile games like Family Feud and Who Wants to be a Millionaire, has announced that it will bring a Jurassic Park social game to mobile devices in 2012. This deal with Universal Studios marks the company's move into the movie industry through branded games.

"This exciting license is our gateway to the movie industry and reinforces our strategy of turning high-profile brands into successful interactive entertainment experiences," Ludia CEO Alex Thabet said in a release, according to Inside Social Games. But it sounds as if the game will be far less about dinosaurs wreaking havoc than about keeping dinosaurs in check.

In other words, it's going to be another property management game. (Ugh.) Ludia will throw players onto the ill-fated island shortly after the events of the first movie, and they'll be able to help rebuild Jurassic Park into a thriving, money printing machine. What sounds most interesting is the ability to breed dinosaurs using new DNA strands discovered in pieces of amber. See? There's no way Ludia can leave out Mr. DNA now.

Of course, players will need to seek the help of their Facebook friends to keep dino-related disasters from happening and more tourists forking over the cash. The game has yet to receive an official title, and will release on mobile devices before hitting social networks like Facebook.

Are you excited to see Jurassic Park become a social game? What are your thoughts on branded mobile and social games? Share with us in the comments. Add Comment.