It Girl maker CrowdStar looks beyond Facebook for 1 billion players

Peter Relan
Peter Relan

At last month's HTML5 Dev Conference in San Francisco, CrowdStar CEO Peter Relan (pictured) said, "We want to create the game that reaches a billion people." The company has announced just how it plans to make that happen: Project Trident. CrowdStar revealed its plans to create a global, mobile platform and recognizable gaming franchises. Of course, CrowdStar will still hang out with Facebook--let's just say "it's complicated."

TechCrunch reports that, as part of its plan to diversify beyond Facebook, CrowdStar will launch It Girl (and Top Girl for iOS) franchise in Asia across Japan, Korea and China. Starting with NHN Japan, the company plans to introduce both It Girl and Top Girl to five Asian social networks in Q4 (October through December) alone. According to TechCrunch, Top Girl has already been downloaded from the App Store 4 million times.

In addition to launching It Girl on five Asian social networks before Dec. 31, CrowdStar reportedly plans to release another three games before year's end across Facebook, mobile and global networks. That amounts to more games released in the end of 2011 than CrowdStar put out in all of 2010.

It looks like the maker of hits like Happy Aquarium seeks to make a comeback, and according to TechCrunch, one of those eight games will hit this weekend. (We'll have more details on that soon enough.) But this comes just as competitor Zynga announces its own pseudo-independent social game platform and a ton of games. Anyone else feeling a bit ... claustrophobic?

What do you think of CrowdStar's plans to gain financial independence from Facebook? How do you plan on finding the time to play all of these new games that are likely to hit before the holidays? Sound off in the comments. Add Comment.

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