Buying Generic Products Instead Of Brand Names Can Lead To Less Pay

generic branding
generic branding

Thriftiness is a great virtue today for most Americans, 42 percent of whom are living paycheck-to-paycheck. Brand names are an excess fat that many cut first, opting instead for supermarket generics or dollar store fare. But choosing generic products to improve your finances might actually be self-defeating. According to a new study, using generics instead of brand names can lower a person's self-esteem, leading them to feel less worthy of a high salary.