They had their lives mapped out. Having won and completed ultra-competitive summer internships at Lehman Brothers. They entered senior fall with a job offer in their pocket. But as the American financial sector crumbled in September 2008, and Lehman Brothers filed the largest bankruptcy in U.S. history, those jobs, and sturdy life tracks, evaporated. Now financial firms are still struggling to attract the greatest business and engineering talent, who are seeking careers at hipper and more beloved brands, like Google, Apple, Microsoft, Sony and BMW.