How To Customize Your Primary Professional Branding Tool: Your Resume

Your resume is the primary branding tool to introduce and position yourself to the professional world. It is, quite simply, the most financially important document you will ever own: when your resume works you work, when it doesn't you don't. Properly executed, a carefully branded resume insures that prospective employers and colleagues see you, as you want to be seen. Short-change the effort you put into your resume and you cheat employment and future success.