Facebook updates formula for active users, player numbers plummet
"Given that most apps work this way, we're changing our active user figures for Apps on Facebook to publicly report the number of users that authenticate with the app," Facebook's Rushi Desai writes. "We believe this shift from "visitors" to "authenticated users" more accurately reflects the usage of an application, and it brings our measurement methodology for apps into alignment with how we measure engagement on Facebook."
What Facebook is essentially saying is that it is no longer counting the users who visit an app or game's Canvas, but refuse to authenticate the app and leave the page before ever entering the game. Instead, Facebook will now only count the amount of users that actively log into the app or game per month.
This is certainly a positive change for all, as it promotes a more accurate measure of just how many players are actually playing these still-massive social games. However, the change reveals how many players are actually logging into these games every month as opposed to merely visiting. And no matter how you slice it, the numbers are smaller than previously imagined.
[Via Inside Facebook]
[Image Credit: AppData]
Do you agree that this new measure is revealing as to just how many active players there are of most Facebook games? Do you think this change will help or hurt Facebook game developers in the long run? Sound off in the comments. Add Comment.