Turning Jell-O Shots Into A Job

Jello shots business
Jello shots business

Matt Micari didn't try a Jell-O shot until he was 31. But he just quit his day job last week, as a biotech education teacher at Boston University, to become a professional, fulltime Jell-O shot caterer.

When Micari moved to Boston in 2008, he realized Jell-O shots were a great way to make friends. A scientist by trade, he began experimenting in his kitchen with different molds and flavors, enlisting his chemist friend to help invent entirely new ways to fuse gelatin together, and documenting his journeys through time, space, and tensile strength on his blog the Gelologist.