Ngmoco names former Mattel exec as CMO to oversee Mobage launch

Michael Staskin
Michael Staskin

DeNA and Ngmoco really want the Mobage platform to succeed in the states and elsewhere. And who can blame them: Mobile is the proverbial final frontier for games companies. This must be why Ngmoco just announced that it has hired former Mattel marketing executive Michael Staskin to oversee the company's marketing push for Mobage, DeNA's mobile social gaming network for Android devices (and soon iPhone and iPad).

Staskin most recently served as VP of marketing and communications at Milan, Italy-based gaming and lottery company Sisal SpA. At Ngmoco he will "lead all global marketing and communications efforts for the company," according to a release, and that includes things like advertising, public relations and customer acquistion. In layman's terms, it's Staskin's job to get more mobile gamers to use Mobage.

"ngmoco is poised to forever change the way people interact with content on their mobile devices," new Ngmoco CMO Staskin said in a release. "I'm excited to introduce consumers around the world to Mobage, a new way to consume, share and experience mobile entertainment."

A report by JP Morgan in Tokyo, via Serkan Toto, said there have been between 50,000 and 100,000 installs of the Mobage app for Android devices, calling that number "extremely small." So yeah, DeNA and Ngmoco could certainly use a guy like Staskin to get more players on their mobile social gaming platform. And with developers like Grasshopper Manufacture and Atakama Labs on board, perhaps Mobage has yet to "arrive."

[Image Credit: Business People Italy]

Do you think Staskin will bring what it takes for Mobage to come out on top as the premier mobile social gaming platform? Have you tried Mobage for Android? Sound off in the comments. Add Comment.

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