The Sims Social yanked millions of Zynga players, Raptr report suggests
Well, it's not looking pretty for Zynga, at least. Raptr found that a whopping 50 percent of The Sims Social players are also playing Zynga's games. More importantly, play time for both FarmVille and Empires & Allies has dropped 25 percent since EA launched its secret weapon, while CityVille dipped just 10 percent in play time. The latter is thanks to a number of promotions and major content additions like the recent Enrique Iglesias event and the ongoing Governor's Run goals.
Still, that means 33 million Zynga fans are playing both The Sims Social and the top Zynga games. (Keep in mind, this study was conducted before Adventure World surpassed FarmVille.) So, how did EA do it? Well, aside from attracting a swath of Zynga game players, the company marketed heavily to its existing social game players and even the 10 million remaining The Sims 3 fans on the PC. As a result, The Sims Social has effectively cannibalized EA's own player base, according to Raptr.
In other words, EA is sitting on the weapons cache of a lifetime, but after Zynga Unleashed, it's clear that Zynga plans to return fire. Find the full report from Raptr right here in PDF form.
Are you a Zynga game player that has also been sucked into The Sims Social? Do you think EA will attract even more Zynga fans through PopCap and Playfish? Sound off in the comments. Add Comment.