Zynga Unleashed: CEO Mark Pincus reveals Zynga Direct platform
Zynga later elaborated on what the company CEO called "Zynga Direct" with the announcement of Project Z, an "instant social" platform that is said to be the company's attempt at independence from Facebook. The codenamed project looks to connect players immediately through zTags, usernames for Zynga game players made possible through Facebook Connect.
Starting today, players can connect to Project Z through Facebook and reserve their zTags for when the service goes live officially. After claiming your zTag, you're rewarded with zCoins, implying that this service will integrate with Zynga's RewardVille program somehow.
[Source: Zynga (Twitter); Zynga (Blog)]
[Image Credit: Harry McCracken]
Have you signed up for your zTag yet through Project Z? What do you think this service will eventually do for independence from Facebook when it comes to Zynga games? Sound off in the comments. Add Comment.