The Real Reason Amazon's Tablet Could Threaten Apple

The following video is part of our "Motley Fool Conversations" series, in which Motley Fool senior technology analyst Eric Bleeker and chief technology officer Jeremy Phillips discuss emerging trends in technology.

In today's edition, Jeremy and Eric discuss the Silk browsing technology in Amazon.com's new Kindle Fire. Even though Amazon priced the Kindle Fire as a volume play, the company has made a commitment to innovative technologies as well. This generation of the Kindle Fire might be targeting a price point below the iPad, but Amazon's commitment to technologies such as Silk show that the company's long-term aim is to be far more than the "budget-priced tablet." That means future tablets could target Apple more directly.

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At the time thisarticle was published BothEric BleekerandJeremy Phillipsown shares of no companies listed above. The Motley Fool owns shares of Apple.Motley Fool newsletter serviceshave recommended buying shares of Amazon.com and Apple and creating a bull call spread position in Apple. Try any of our Foolish newsletter servicesfree for 30 days. We Fools don't all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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