Social Media: Real Estate's Best Friend or Worst Enemy?

Teke Wiggin



Social media seems like a tailor-made business tool for real estate. It allows agents to personally connect with clients in a business that relies on client-agent rapport. And its array of networking platforms offer benefits to buyers and sellers as well. Buyers can scope out properties and agents; sellers can search for buyers.

But tweeters beware: Social networking has as much potential to undermine a deal as spark one.