Pretty Clever, Corning

It's not every day you see a company predict a bad earnings miss and then get rewarded with a 12.5% pop in share price. But that's exactly what's happening at Corning (NYS: GLW) this week.

Yesterday, Corning warned investors that because of "a significant supply chain correction, as well as some loss of share, [Corning will soon report Q3 profits] that are at least 30% lower sequentially." In essence, Corning is predicting it will earn $0.34 per share at best in fiscal Q3 -- versus a Wall Street consensus of $0.42. That sounds pretty dire, but the headline is worse than reality. You see, Corning has already been discussing the weakness at investor conferences, so the bad news appears priced in, leaving investors to take a long-term look at the company.

Danger! Horror! Get out!Whatever its short-term worries, Corning sounds supremely confident in its long-term success -- confident enough that management is committing to buy back $1.5 billion worth of stock, beginning in Q4, when an earnings-inspired sell-off is most likely to commence.

Continuing news of weakness can't be much of a surprise to everyone else up and down the LCD TV supply chain -- from panel makers like LG Display (NYS: LPL) to TV manufacturers such as Sony (NYS: SNE) , all the way down to retailers (NAS: AMZN) , hhgregg (NYS: HGG) , and Best Buy (NYS: BBY) . Cautious outlooks and reduced earnings across end TV manufacturers as well as stores specializing in electronics have been common in recent months.

However, even with short-term weakness in televisions, Corning is still bullish on its outlook. According to the company, its consistent cash flow combined with lower planned outlays for capital expansion will make this buyback possible. What's more, with the stock selling for "a significant discount to the real value of Corning's businesses," management says it will view any decline in stock price as a buying opportunity -- a chance to "protect the corporation ... deliver shareholder value [and] enhance shareholder returns."

I agree. As I argued last month, Corning's long-term growth rate of 11% offers investors a superb bargain. The stock sells for just half the P/E ratio of the average stock on the Dow Jones Industrial Average (INDEX: ^DJI), at share prices of less than 7 times earnings and 11 times free cash flow, and a 2.5% dividend tossed in for good measure. I'm glad to hear now that Corning agrees -- and investors are right to follow its lead by buying the stock.

Will Corning sell off on the news? Will it pop right back up as the buyback gets underway?Add Corning to your Watchlistand find out.

At the time thisarticle was published Fool contributorRich Smithdoes not own (or short) shares of any company named above. The Motley Fool owns shares of Best Buy.Motley Fool newsletter serviceshave recommended buying shares of Corning,, and hhgregg. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has adisclosure policy.

Copyright © 1995 - 2011 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.