After watching Kevin James bumble around as a firefighter feigning a domestic partnership and later as a blundering mall cop, I wasn't so keen on watching him play a clumsy zoo keeper. But hey, maybe it'll make for a fun Facebook game event, and RockYou seems to agree, as it announced that Zoo World 2 will honor James's comedic, klutzy exploits in Zoo Keeper.
Zoo Keeper has come and gone in theaters, but picking up the Blu-ray or DVD release of James's summer comedy will score Zoo World fans 12,500 Zoo Bucks (normally $10) to blow in Zoo World 2. Of course, digital zoo keepers will be joined by characters from the movie including Griffin (Kevin James's character), Bernie the Gorilla, Joe the Lion, Mollie the Giraffe and Barry the Elephant.
Zoo World 2 will feature several goals involving the cast of the film, and players will net extra rewards when taking care of the critters from the movie. Leveling up during this promotion will produce customizable, Zoo Keeper-inspired notifications that players can share with each other. The original game gets some love, too, with four Zoo Keeper-themed animals.
RockYou has finally caught wind that, hey, branding is where it's at right now in Facebook games. (And perhaps a big name will give the game's 370,000 daily players a boost.) Not only has Enrique Iglesias landed in Zynga's CityVille, but studios like EckoCode have launched full-blown branded games like Dexter Slice of Life. And, if big time social game execs have anything to say about it, this trend isn't going anywhere. Let's just not make an entire game surrounding a Kevin James flick, kay?
Are you a Zoo World 2 fan already? Do you think this promotion is a good fit for the game, and does it make you want to play or try the game out any more than before? Sound off in the comments. Add Comment.