Zynga Mobile Chief: Mobile is a 'new social gaming frontier'

FarmVille iPhone
FarmVille iPhone

Everyone else is right there with ya, big red. During an interview with The Guardian, Zynga Mobile SVP David Ko said, "We believe that mobile represents a new social gaming frontier. We've always said we want Zynga to be the best content creators in the world, and we are platform agnostic." More and more Zynga fans expect to play its games on their phones and tablets, which wasn't exactly where CEO Mark Pincus's heart was many moons ago.

Regardless of whether Zynga has been creating mobile games since Zynga Poker hit iOS devices in 2008, it was only the advent of Facebook Connect that motivated the company to dig deeper into the platform. From that we got games like FarmVille and CityVille Hometown, neither of which are feature-complete versions of their Facebook counterparts. (The latter of which is a different game entirely.)

Now, The Guardian reports that Zynga is looking to take advantage of mobile devices' key features like cameras and accelerometers in future games. And tablets appear to be a big deal in Zynga HQ--Ko told The Guardian the company was "very bullish" on the idea. And HTML5, the emergent web coding language that's been touted as the proverbial messiah for cross-platform social gaming, is something Ko admits the company is interested in.

"HTML5 is interesting, although I do feel it is early," Ko told The Guardian. "With those acquisitions, you can see into our thinking in this area a little bit." (Ko there is referring to companies like Newtoy and Dextrose.) Zynga already released one game through HTML5: Mafia Wars Atlantic City.

However, HTML5 games have yet to achieve the complexity of, say, Hanging With Friends, which Zynga just released on Android devices. Regardless, all eyes--including Zynga's--are on those 4-inch screens that rarely leave your side. And with companies as unlikely as Capcom making buku bucks on mobile games, you can bet Zynga is a' hustlin'.

Are you waiting for more mobile games from Zynga? What would you like to see the developer do next on smartphones? Sound off in the comments. Add Comment.

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