It seems as if Hulu's studio owners won't be getting the big money that they were hoping for.
BusinessInsider.com is reporting that DISH Network (NAS: DISH) is offering $1.9 billion for the video-streaming site, and that's apparently enough to trump rival bidders Amazon.com (NAS: AMZN) and Yahoo! (NAS: YHOO) .
Now, there are plenty of good reasons why Hulu isn't generating bids in excess of $2 billion.
Hulu is a proven platform, but what is it without content? The three studio partners reportedly aren't willing to offer long-term streaming deals.
Netflix (NAS: NFLX) shaved its third-quarter guidance for streaming subscribers by 200,000 earlier this month. If the leader in premium streaming is struggling, what are Hulu's chances?
Yahoo! is on an interim CEO, so it's unlikely to stick its neck too far out on a deal that would eat deeply into its cash reserves.
It also doesn't help that bidders know that its investors want out.
Google (NAS: GOOG) is rumored to be offering big money, but it wants broader content rights. Antitrust regulators that are already weary of Big G's growing ways may also have a hard time clearing the YouTube parent for the purchase.
Hulu doesn't have a whole lot of options, so don't be surprised if it settles for DISH and moves on.
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