Bubble Saga maker King.com hires Microsoft exec as marketing head

King.com CMO Alex Dale
King.com CMO Alex Dale

Can none resist the dollar signs allure of Facebook games? King.com, maker of Facebook game ports like Bubble Saga, announced that it has hired ex-Microsoft exec Alex Dale as its chief marketing officer. Dale joins King.com after overseeing Microsoft's marketing efforts on products including Bing, Internet Explorer and Windows Phone.

"We have made several strategic hires recently in an effort continue this growth and even take it one step further, becoming a clear leader in the space," King.com co-fonder and CEO Riccardo Zacconi said in a release. "We are confident that Alex will be instrumental in helping us further grow our global user- and partnership-base and are thrilled to have him on board."

Dale joins a list of executives that have found themselves in the social games space. Sean Ryan, director of Facebook games partnerships, was at one time the CEO of now-defunct social network LiveJournal. Zynga head of mobile games David Ko comes from Yahoo, and most recently Flickr founder Stewart Butterfield moved on to make his own social game, Glitch.

King.com, which most recently launched Bubble Witch Saga on Facebook, now joins the ranks of companies like Zynga in its willingness to source talent from other industries. And King.com says in the announcement that Dale will be at helm of the companies global expansion. It seems that the company is looking abroad to reach the top five game makers on AppData--it sits pretty at number seven with just over 17 million monthly players.

Do you think King.com, making hires like this, can become an even bigger competitor in Facebook games? What do you think of games like Bubble Witch Saga? Sound off in the comments. Add Comment.

The Latest from our Partners