Zynga looks to give CityVille a boost, launches on Google+ Games
But considering its top game has been in decline in both monthly and daily players for some time, it's clear that Zynga is looking for new users with this move. Before today, CityVille was exclusive to Facebook for Western audiences, though the developer will soon expand the game to Asian audiences on the Tencent social network.
It was previously understood that Zynga had an agreement with Facebook that prevented the company from launching its games on directly-competing platforms. It looks like there is some fine print in that exclusivity deal that allows Zynga to do just that. This is especially evident considering Zynga has already released Zynga Poker to Google+ Games. With the largest Facebook game now on Google+ Games, Facebook's competitor just received reinforcements in its battle for social gaming dominance. (Now, Google+ has a whopping 18 social games!)
However, this move also speaks to Zynga's growing understanding that it needs to expand to grow its thriving business. With games like EA'sThe Sims Social gaining fast on the red dog's top spot with now over 60 million monthly players, competition is growing for the developer on Facebook.
Zynga is also hopeful that diversification will help the company grow and increase revenues ahead of its planned $1 billion IPO (initial public offering), the prospects of which have become shaky lately. Hopefully for Google, the presence of a huge name like CityVille will instill confidence in developers to bring new game ideas to Google+.
Do you plan to try out CityVille on Google+ Games? Do you think CityVille has seen its best days, or will this expansion help the game find its second wind? Sound off in the comments. Add Comment.