Soon, you might score some Angry Birds with that Starbucks macchiato
During an interview with Bloomberg, Rovio SVP Wibe Wagemans said that his company is in talks with the Seattle-based coffee company to set up virtual goods offers and perhaps even digital scoreboards in Starbucks locations. Keep in mind, however, that this is the same guy who made lofty claims like, "We are now the fastest-growing consumer brand in history."
But what honestly leads us to believe that this isn't merely poppycock is that the Finnish game developer has conducted similar partnerships with national companies in the past. Take Barnes and Noble bookstores, for instance, which offered Nook e-reader owners a free Mighty Eagle download earlier this year--just for visiting with their device in tow.
And don't forget that you can already find a bunch of Angry Birds-themed retail items like plush dolls and t-shirts in the book seller's stores. More importantly, who runs the in-house Barnes and Noble cafes? Yup, Starbucks. So, despite Starbucks's refusal to comment on or acknowledge whether it's talking to Rovio, all signs are pointing at least to a dash of Mighty Eagle with your mocha macchiato.
And Starbucks would be kind of dumb not at least dip one toe into the Angry Birds nest. With toys, cook books and a feature film in the works, Rovio's flagship brand is huge. Not to mention that a Facebook version of the game is in the works, according to Wagemans, which would all but blow this franchise wide open. It's a good time for Angry Birds, and they're looking to share the wealth ... anywhere, really.
[Image Credit: Food Beast]
Would you go to Starbucks just to keep your high score above your fellow coffee