Capital One gets in Zynga's wallet with FarmVille, CityVille, Pioneer Trail

Capital One Goat
Capital One Goat

Capital One asks Zynga once again, "What's in your wallet?" To which the developer replies, "Why, FarmVille, CityVille and Pioneer Trail, of course!" Mashable reports that the national financial services firm has teamed up with Zynga again for three brand new in-game branding promotions involving Capital One's infamous goat character. Well, two outta three, at least.

Granted, keep in mind that these promotions are slowly rolling out to players, as I've yet to see most of them in my games. Starting with none other than FarmVille, Capital One returns (remember the Visigoths?) with its beloved goat to the game as a breedable animal, which comes just in time for the slew of Breeding Pens in the game.

CityVille, on the other hand, simply features a Capital One-branded Bank for players to use, and opening it offers players a bonus decoration as well as additional Coins, Energy and other resources. Pioneer Trail has its very own set of Goals to help the goat-on-arrival find his lost band mates, which ultimately reward players with a Capital One goat of their own.

This is the second time Capital One has worked with Zynga this year in a branding promotion, and it comes hot off of the heels of a Best Buy promotion conducted through CityVille. And this will be far from the last branded promotion to be featured in a Zynga game. (If anything, the work of EckoCode speaks to its popularity.)

The San Francisco-based (but global) developer is joining forces with Lucasfilm to bring Indiana Jones into Adventure World, Zynga Boston's debut Facebook game. Considering the game has been retitled, "Adventure World: An Indiana Jones Game," it could be the first Zynga game built entirely around a brand. So yes, branded Facebook games are here to stay.

Are you psyched for these upcoming in-game promotions across the company's three most recognizable Facebook games? What do you think of the movement toward branding in Facebook games overall? Sound off in the comments. Add Comment.