Will Zynga finally promote Adventure World in FarmVille and elsewhere?

Adventure World billboard FarmVille
Adventure World billboard FarmVille

According to the numbers, it just might have to. FarmVille Freak has found an unreleased piece of Adventure World in Zynga's first big time Facebook game, FarmVille. The website discovered that soon (if not already), Zynga might cross promote the first Facebook game by its Boston studio through the familiar billboard method that players are used to seeing.

This might come in addition to a neighbor card featuring the Adventure World logo that will likely take players directly to the brand new game. Adventure World, Zynga's largest, most ambitious (and different) Facebook game to date isn't doing so hot after its first week of existence, according to AppData.

The game has only managed to garner just over 419,000 monthly players since its launch last week, and just a maximum of over 203,000 daily players. What's worse is that number is already on the decline, as today it reads just over 190,000. This news may seem premature, as the game has only been on Facebook publicly for a week. However, consider games like Empires & Allies and CityVille, which soared within their first two weeks on Facebook to tens of millions of players.

Adventure World doesn't seem like it will enjoy that astronomical growth, judging from what the first seven days have shown us. In the game's defense, Adventure World hasn't enjoyed much cross promotion between Zynga's existing games, if any at all. Based on the differences from my early look at the game and playing it since, there are some features to the game I could do without, such as the Base Camp (let's just focus on the adventures, hm?).

Nevertheless, if there is one Zynga game that deserves at least the same growth Empires & Allies earned in the first few weeks after its release, it's Adventure World. While it includes a few of the common trappings that many believe hold Facebook games back today, it's also treading new ground with its interactive environments and huge scope. So, here's to hoping Zynga Boston's debut finds its second wind--and fast.

[Image Credit: FarmVille Freak]

What do you think of Adventure World so far? Do you think the game deserves the millions of players that the company's more traditional games cater to? Sound off in the comments. Add Comment.

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