Activision Blizzard 'methodically investing in mobile and social gaming'

Can this love-hate relationship between veteran games publisher Activision Blizzard and Facebook games end now? VentureBeat reports that, during an analyst meeting, Activision CFO Thomas Tippl said that the company is "methodically investing in mobile and social gaming projects." Tippl also went into how the publisher could make a whopping $1.25 billion from new projects that seek new, non-traditional sources of revenue like micro-transactions and in-game purchases. You know, like Facebook and mobile social games?

However, there seems to be a major disconnect in the company's overall ideology between executives, unless Activision is simply telling the right folks what they want to hear. Recently, Activision Publishing boss Eric Hirshberg said, "Valuations of some of the companies in that space are out of whack," to Bloomberg at this year's Gamescom event in Cologne, Germany. In the very same interview, Hirshberg hinted that the Call of Duty (pictured) pusher is looking into social games.

And before then, Hirshberg said during the 13th Annual Pacific Crest Global Technology Leadership Forum that, "Call of Duty has more players who pay-to-play online than any Facebook game, and our players pay more per player on average than any Facebook game."

What's even better is that before Hirshberg came to hardcore gaming's defense, Activision Blizzard CEO Bobby Kotick outright revealed that "a lot of work is being done on Facebook games" within the company. Now, it's completely fine for traditional publishers to get into new distribution models than your tried, true and tired retail stores--just look at, well, everybody else.

However, it seems that at least some Activision Blizzard folks are entering Facebook and mobile games kicking and screaming, based on what Hirshberg has been saying compared to his colleagues. (Though, neither Kotick nor Tippl sound particularly thrilled about the whole ordeal, either.)

That said, the publisher would definitely benefit from a more unified--and a little more chipper, eh?--message if it wants to convince Facebook and mobile gamers to hop on board. And based on the way Activision Blizzard has been talking about its social game efforts, we just can't wait to see these games.

Are you excited or worried to hear that Activision Blizzard is getting into social games "officially?" How do you think the company will fare with the likes of EA and Zynga. Sound off in the comments. Add Comment.