Maybe winning Powerball isn't the financial lifeboat it's cracked up to be. A whopping 96% of shoppers would continue to use coupons even if they won the lottery, according to a survey released Monday by the deal publisher Redplum.com.
Whether a household makes $20,000 or $150,000, the surprising numbers crossed the socioeconomic divide among the study's 23,300 respondents. Saving money through coupon use, which accelerated during the recession, has become more a "way of life," the study asserted.
Other results to clip and save:
56% of 13- to 17-year-olds now use digital or traditional coupons.
76% of all respondents indicated that a newspaper was still their primary source for coupons, a victory for old media that will no doubt be posted in ink-stained lunch rooms across the land.
77% said they save $11 or more each week with coupons, compared to 67% in 2010.
60% comb through print sources for up two hours a week in search of deals, while 31% surf the net for three hours or more hunting down those magical digital codes that will beget the bargains.
The news probably comes as no surprise to the people of Atlanta, which Coupons.com named the nation's most frugal city for its coupon-using habits. Residents there printed an average of more than $1,000 in coupons at Coupons.com alone in 2010, out-saving second place Tampa, at $863.
Whenever this DailyFinance reporter sees those perforated lines in the Sunday newspaper inserts, or the half-dozen flash deals that pop up in my inbox daily, I always wonder how many people take the time to follow up. Now I know: a whole lot more than I thought.