After becoming unemployed twice in three years, I had had it. Done! At 40, I no longer wanted the corporate setting, the 9-to-5, or the job-robbing bosses. I wanted something of my own. But what was it? The "it" of freedom to be my own boss.
I live at the beach in New Jersey. I wanted my own ... what? What was "it"?
At the shore there is ice cream available practically on every corner. That was "it." I would own an ice cream stand.
I knew nothing about the ice cream business, but knew the product and knew others loved devouring it. I decided to volunteer at a friend's place miles from where I was going to start my ice cream empire.