How To Leverage Social Networking For Professional Success

Holly Paul
Updated
personal brand on social media sites
personal brand on social media sites

"What's in a name?" Juliet famously asked Romeo. "That which we call a rose, by any other name would smell as sweet."

Perhaps Juliet would feel differently had she lived in the age of Google.

Today, a name is not just a name. It is the gateway to a person's online image, a key component of one's personal brand. In the 21st century, a rose by any other name would lead to a different search result.

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