Burger King recently fired its 56-year-old mascot. In one of his most recent commercial beats, the King took the form of a grown man in a costume monarch outfit and smiley mask, waking up in a stranger's bed, and urging him to try a Double Croissan'Wich in a Freddy Kruger drawl.
Some thought it was hip. Others thought it was creepy. Either way, it wasn't too hot for sales.
Other controversial mascots have managed to cling onto their jobs, despite the recession, lawsuits, and decades of protest. Here are the top five: