While EA and Playfish London have officially set The Sims Social live at this year's Gamescom (with a show award, to boot), we're going with "lives," because the game technically already lived. Alas, despite a shoddy launch and some unfortunate down time, this gem of a Facebook game has launched to nearly 5 million players. Even counting since its downtime (and "open beta" issues), The Sims Social has grown exponentially in the past week, gaining about a whopping 3 million players in that time, according to AppData.
I'd hate to speak too soon (no I don't), but these look a lot like Zynga numbers. Could the big red bull dog have finally met its match, the biggest casual gaming brand long before FarmVille? It's quite possible, especially considering what players say the game could imply for the future of the genre.
"When we created The Sims Social, it was important for us to incorporate the deep gameplay nuances The Sims Studio has perfected and leverage what Playfish does best – develop compelling, cutting-edge social-gaming experiences," Playfish London GM John Earner said in a statement. And based on these explosive numbers, it looks like the players might agree. If The Sims Social keeps growing at this rate, it could catch up with Zynga's top games in a few months.
The game already has branded partnerships with companies like Dunkin' Donuts, so it's clear how serious EA is about this game. Between what seems to be a hit on Facebook and a hit machine in the bag for possibly $1.3 million, maybe the Madden guys can hang with the FarmVillers, after all.
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Are you part of The Sims Social yet? Do you think this game has a chance at competing on Zynga levels? Sound off in the comments. Add Comment.