Diamond Dash creator: 'Asynchronous play is not going to go away'

Wooga Jens Beggeman
Wooga Jens Beggeman

Well, there goes my dream of a real-time Diamond Dash battle with hundreds of crashing fireballs. Wooga CEO Jens Begemann (pictured) laid it out for everyone who had questions about social gaming at his GDC Europe keynote recently. Begemann said, "Social games are not here to take today's gamers and make them Farmville farmers," Gamasutra reports. The CEO of currently the second most popular Facebook games creator (according to AppData) also pointed out that, "Asynchronous play is not going to go away."

What he seems to imply here is that hardcore social games aren't going to overtake Facebook and other platforms. Social games weren't designed for your friends that play Call of Duty for 30 hours a week, but for those who pop into FarmVille for a few minutes to check on their crops every day. This is exactly why Begemann thinks that asynchronous gameplay (think of how friend interaction is handled in Empires & Allies as opposed to CivWorld): It caters so much better to casual spurts of play.

Begemann is of the belief that the majority of the 270 million plus Facebook gamers play for just minutes a day, and judging from a recent study regarding FarmVille players he's probably right. So, there are a great amount of Facebook gamers that play hardcore games like the recently-released Edgeworld by Kabam or Kixeye's Backyard Monsters. But, in Begemann's eyes, they pale in comparison to the growing casual Facebook player base that just doesn't have the time or care to check in on whether their base was invaded in the middle of the night.

"Social games are parallel play," Begemann said during his keynote address. "People want to play for themselves. Sometimes, they may walk up to the other and either help or destroy what the other has been doing." Considering wooga--which just launched Magic Land--is the second largest social games developer right now, it's hard to argue with that ideology. However, the hardcore approach is doing just fine for a select few companies. If anything, Facebook is proving to be quite the microcosm of the games industry at large.

[Image Credit: Jens Begemann]

Which way do you think the social games industry is going to end up leaning more toward? Do you agree that both casual and hardcore games have a place on platforms like Facebook and Google+? Sound off in the comments. Add Comment.

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