Take-Two taking the 'wait-and-see' approach with social games


So, basically, don't expect Grand Theft Auto on Facebook anytime soon. In a recent earnings call, Take-Two CEO Strauss Zelnick announced that the company would be taking a new approach to their future gaming lineup, to remove their "dependence" on Grand Theft Auto. As reported by Edge, Zelnick has announced that the company is "focused on building new franchises. For example, you can look at what Red Dead Redemption did for us in our last fiscal year." If that means that more Red Dead Redemption games are in the works, I'm definitely all for it - but wait! Does this diversification of Take-Two's approach mean we'll see the company branching into social games? I wouldn't count on it.

Zelnick commented on social gaming juggernaut Zynga, stating that their games were far too different, when compared to the titles produced by Take-Two. "The business Zynga's in has only been around for about four years," he said. "Playing Zynga titles doesn't scratch the same itch as playing Grand Theft Auto - that's a dynamic that doesn't change in the videogame business."

Does that mean Take-Two thinks their games are better, or simply different? With other hardcore game developers already jumping into the Facebook game pool (Ubisoft and EA, as examples), it would only make sense for Take-Two to dive in as well, but it doesn't look like the company has any interest in doing so. At most, they've only confirmed that they're "keeping an eye" on other platforms, like mobile. Either way, it leaves us to wonder: if Take-Two does eventually warm up to the Facebook gaming idea, will it be too little, too late? Only time will tell.

Would you play a Grand Theft Auto Facebook game? How about a game based on Red Dead Redemption? Sound off in the comments.