Bawdy Brokerage Solicits One-Night-Stand Stories

While it's known some brokerages believe "sex sells," one New York firm's ribald ad campaign is taking the marketing tactic to new heights.

MNS, a Chelsea-based brokerage which rents and sells apartments to yuppies, hipsters and every young New York City archetype in between, recently launched a new ad campaign which invites potential customers to share stories of one-night-stands involving memorable apartments.