5 Advertising Stocks Near 52-Week Lows

If you're aiming to "buy low and sell high," then it makes infinite sense to start your search with bargain-priced stocks. Regularly reviewing a list of stocks trading near their 52-week lows can be a great first step.

Here, I'll try to do the initial legwork for you. To prevent us from being inundated with scores of disparate companies, I'll conduct my search by industry. This will allow us to make some initial comparisons among semi-related companies.

Today, let's look at advertising stocks. Below are the five companies in this space that are within 20% of their 52-week lows and have market caps above $200 million.

Sources: Capital IQ, a division of Standard & Poor's, and Yahoo! Finance. NM = not meaningful.

With three of the five companies generating negative earnings, the obvious stock that pops out is Harte-Hanks. At just 5% above its 52-week low and with a P/E ratio of 10.9 and a dividend yield of 3.9%, Harte-Hanks looks worth looking into.

Note that its latest second quarter earnings missed analyst estimates, reporting $0.15 versus an expected $0.18 and $0.21 from last year. On the plus side, its forward P/E ratio is just 9.8.

National CineMedia is the other company with positive earnings. It's also hugging its 52-week low, driving its dividend yield up to a tantalizing 5.4%. Beware though, that its trailing dividend yield exceeds its trailing earnings.

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At the time thisarticle was published Anand Chokkaveludoesn't own shares of any company mentioned. Try any of our Foolish newsletter servicesfree for 30 days. We Fools may not all hold the same opinions, but we all believe thatconsidering a diverse range of insightsmakes us better investors. The Motley Fool has adisclosure policy.

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