IKEA's Low Prices to Drop Even Further
The store has 37 locations across the United States, making it the second largest market for the Swedish emporium after Germany. A new store is scheduled to open in Denver this fall. The store is hoping to make a strong push into the American kitchen market, where Ohlsson sees ample opportunity for growth.
"A kitchen is one of the bigger investments you make. And as people in the U.S. are changing homes less often than in previous years, the need to refurbish one's kitchen is much greater," Mr. Ohlsson said in an interview with The Wall Street Journal. "We want to be there," he added.
IKEA's clean and simple designs - along with its international presence - have created a community of fans online as well. Modifying or improving on IKEA's furniture has become something of an art at IKEAHackers.net, where consumers around the world post and share photos of modified furniture and other products.