Survey Shines Spotlight on Shoppers' Favorite Retail Stores

store logos
store logos

What could computers, greeting cards and signature tees possibly have in common? Seems the stores that sell them -- Apple Store, Hallmark and Polo Ralph Lauren -- are three of the 14 brick-and-mortar stores that ranked among the 100 top-performing brands for customer experience in the Nunwood Customer Experience 100, a first-ever national study.

Nunwood, which bills itself as a global customer experience specialist, recently conducted a study of 4,853 shoppers across the United States to gain insight about their experience with more than 250 of the country's best-known brands. While you may be able to guess some of the top players, just why they made the cut may surprise you.