Shoppers Plan to Tap Daily Deal Sites This Father's Day

Father's Day
Father's Day

Daily deals and dads appear to go together.

For Father's Day this year, 45% of online shoppers said they'd be perusing deal websites for Pop's gift, according to a recent consumer spending survey by PriceGrabber.com, the price comparison web site.

Just which sites will be getting the hits? Many of those surveyed plan to visit more than one site, with 52% expecting to use Groupon; 46% planning to use PriceGrabber's new local deals section; 29% reporting they'll use Google Offers; 20% indicating they'd check out Living Social; and 15% planning to visit Facebook Deals.

But tapping these daily deal sites is just one facet of shoppers' bargain hunting Father's Day shopping strategy this year, the survey found.