Real-Life Mad Men Making a Comeback
The marketing and advertising industries took a real hit during the recession, but now, modern day mad men seem to be making a comeback. Marketing and advertising executives anticipate a significant uptick in hiring activity in the third quarter of 2011, according to The Creative Group's Hiring Index for Marketing and Advertising Professionals.Twenty-two percent of executives interviewed said they plan to add full-time staff in the next three months, while only 3 percent expect reductions in personnel.
"As the economy continues to improve, companies are expanding their service offerings and revitalizing their brand identities," said Donna Farrugia, executive director of The Creative Group. "This is creating demand for professionals who can not only steer and manage overall brand strategy, but also bring ideas to life via online and traditional advertising."
A full 87 percent of those interviewed said they were confident in their firms' prospects for growth in the third quarter, which is up slightly from the quarter before. When it comes to specific jobs, web design/production ranked first, followed by brand/product management and print design/production.
Experts in social media, marketing research, creative/art direction media services, mobile applications development, public relations, account services, interactive media and copywriting are also in demand.
And if you're already experienced, you're in luck and in demand: 42 percent of executives surveyed said it's challenging for their firms to find skilled professionals -- apparently they've got plenty of rookies, but it's the seasoned vets they crave.
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