Boss Alert: Happy Employees = Happy Customers

Everyone knows that the customer is key and that satisfied customers who return and make recommendations to their friends create success for companies. But a recent study from the University of Missouri suggests that happy employees are almost as important as happy customers.

Managers who not only focus on customer satisfaction but also on employees' job satisfaction can boost both customer good will and "repurchase intentions." In these situations, buyers wind up returning not only for the merchandise, but for the customer service as well.