Corrie Nation on hold: First-ever soap opera Facebook game breaks for makeover

Last year, after roughly four decades on television, ABC canceled TV soaps "All My Children" and "One Life to Live". Commentators were quick to point to Facebook games as the culprit, spear-headed by an April AdWeek report, with even earlier speculation supplied by GamaSutra a month prior. Then, "As the World Turns" ended in September, and it no longer felt like speculation. Everyone was running with it.

In this climate stepped "Corrie Nation", a social game on Facebook to mark the 50th anniversary of the U.K soap opera, "Coronation Street". Because obviously, "If you can't beat 'em, join 'em" seemed like a good call.