HSN Arcade: Come for the jewelry, stay to play free games

HSN, formerly known as the Home Shopping Network, gets game. Now, in addition to luring potential customers in to buy deeply discounted jewelry, handbags, et al, the website will soon offer a suite of 25 games, which will be inserted directly into the shopping experience. That means, you'll be able to visit the site, watch HSN streaming video, shop for stuff and play a game -- all on the same page. Talk about sensory overload (or shopping heaven, depending on your POV).

"The launch of HSN Arcade is a strategic move to further differentiate the HSN shopping experience.... by combining what people currently do online more than any other activities: shopping, gaming and sharing," Jill Braff, EVP of Digital Commerce for HSN says.