Can Disney's Playdom stay in the ring with Zynga and EA's Playfish?
In fact, analysts don't expect Disney's game division to show profits until 2013, according to the LA Times. In the insanely rapid world of social games, in which Zynga sits at the top with EA and its Playfish at a distant second, that does not bode well. Regardless, Disney CEO Robert Iger remains optimistic.
"The opportunity for growth on the social games side - at least at this point of our entry - is probably greater than it had been when we entered the space on the console side," Iger told the LA Times. However, when Zynga has a stranglehold on nearly 250 million social gamers, is there truly room to grow? EA, one of the most massive game veterans in the world, can't even come close to the new kid on the block's numbers with just 33 million players total.
In July, Facebook will begin to take a 30 percent cut of all virtual goods transactions made through games on the network, which will hurt even the mightiest of social game companies let alone the fifth place developer. Media analyst Doug Creutz told the LA Times that "Disney has a lot of work to do" if it wants to make up for its losses. But with July just over a month away, Disney might need Tinkerbell's help to make this comeback a reality. Or, the company could start making Facebook games using its immense properties already--was that not the point of this purchase in the first place?
[Image Credit: The Mudflats]
How do you think Disney and Playdom come rise from this decline? Is it even possible under the shadow of Zynga? Sound off in the comments. Add Comment.