Adventure Quest paved the way for GagaVille, Artix Entertainment says

Did this popular free-to-play browser massively multiplayer game (MMO) also blaze the trail for Snoop Dogg, Dr. Dre and even Seth Rogen's involvement in Zynga's games as well? Artix Entertainment, creator of Adventure Quest Worlds, claims in a press release that its in-game celebrity promotions were the precursor to Zynga's immense Lady Gaga tie-in, GagaVille.