Playfish: Jamie Oliver celebrity promo is just the beginning

Earlier today, we noted that celeb chef Jamie Oliver will be making an appearance (or, rather, some of his most famous recipes will be making an appearance) in the Facebook game Restaurant City over the next few weeks. According to Playfish Director of Global Integration Tom Sarris, this is just the beginning of the celebrity cameos in Playfish games.

Sarris says there's a 'seamless logic' to having celebrities like Oliver appear in games, and that games like Restaurant City and others in the Playfish repertoire lend themselves to star-studded branding.

"In a game like FIFA Superstars or Madden NFL Superstars,we can see a time -- when the seasons start again in those leagues -- to do something similar that we're doing with Jamie Oliver with sports stars," he says. "People love to have an opportunity to interact with that star, and this is a logical way of being able to do that."