Facebook Shopping Means Never Having to Leave the Site

It's a no-brainer why more and more retailers -- from J.C. Penney and apparel chain Express to 1-800-FLOWERS -- are selling to consumers directly on Facebook. The social network has become the portal to people's worlds -- and where they wile way the hours.

But what do shoppers get out of buying from retailers' Facebook pages vs. the company's own e-commerce sites?

For one, Facebook addicts don't have to pull themselves away from the social network in order to shop. And as retailers enhance the interactive appeal of their e-commerce pages on Facebook, shopping on the site is quickly becoming a social outlet for consumers, merchants say.