While most Facebook or even simply casual gamers understand many of the major trends in the landscape - that most social gamers are female, that gamers are willing to spend real money on virtual items, etc. - Arkadium has taken a deeper look at their own suite of games, offering us a fun, yet still informative infographic detailing all things from Mahjongg Dimensions to their Facebook adaptation of the casual game Cooking Mama.
So what did we learn? We've seen a confirmation that the majority of Arkadium's players are female - at a figure of 71%, to be exact. I hate to break out a stereotype, but Cooking Mama's audience might account for the biggest female swing, as (even outside of the cooking gameplay), the game is simply filled with every stereotypically female color or pattern known to man - pink and purple of all shades, along with glitter and sparkles. It's something the girly-girls have to love.
But what if you're more into matching patterns on cubes? With Mahjongg Dimensions still pulling in over one million players every month, it looks like those that have stuck around are pretty loyal, as they've built up a high average score: 1,051,417 points per game. And these players aren't just playing by themselves, as over 22.7 million free gifts have been sent between players. Could it be the fact that you'll unlock new bonuses in each game that drives the high rate of gifts sent? That is, rather than a "useless" item, most of Mahjongg Dimension's gifts have a definite purpose. That's something to think about for new developers trying their hand at social games - that usefulness and function could very well drive virality over pretty colors.