Zynga, Lady Gaga, bring GagaVille to FarmVille: Clash of the 'Villes

Lady Gaga Born This Way
Those rumored conversations between Zynga and Lady Gaga a few weeks back were no joke. In fact, it's worse than we thought: The two culture icons have merged into a single entity a la' Akira and are hell bent on culturally dominating the planet! Alright, so it's not that bad, but the two will clash, as GagaVille is coming to FarmVille on May 17. Ever since Lady Gaga gave a nice chunk of change to the Japanese earthquake victims through Zynga a while back, she and the multi-billion dollar company have been enjoying little chats. The result is likely the biggest brand integration both Zynga and Lady Gaga have ever experienced.

Lady Gaga UnicornThe result? A Lady Gaga-inspired farm that players will visit, complete with Sheep on motorcycles, other items inspired by Gaga's style and exclusive access to songs from the artist's next album, "Born This Way," set to release May 23. If they're not already, it looks like Ms. Gaga is about to turn a legion of digital farmers into Monsters as well. Let's hope it's nothing like the Akira-esque monster allusion--that's just gross.

"I want to celebrate and share 'Born This Way' with my little monsters in a special way that's never been done before," said Lady Gaga in a press release. "Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album."

The program, said to run through May 26, and three new tracks from Gaga's upcoming album will be released to the game through May 19, thanks to Clear Channel's iHeartRadio player. And, if you really want to go all in on this promotion, listening to Clear Channel's streaming radio stations could score you even more Lady Gaga-themed virtual items. "Radio has been Lady Gaga's virtual stage from the very beginning, enabling fans to connect with her 24x7, and this is another extension of that stage," Bob Pittman, Chairman of Media and Entertainment Platforms at Clear Channel, said in a separate press release.

But that's not even the end of it. Zynga will release $25 Zynga Game Cards on May 15 through June 11, and redeeming the cards will unlock an exclusive in-game Lady Gaga unicorn for players. Not to mention that seven lucky FarmVille players who redeem these cards will win one day with the icon on the set, no matter where that may at the time.

Sheep MotorcycleEven Words with Friends is joining in on the techno-lathered fun. Players who spell the mysterious Lady Gaga Word of the Day while playing matches will randomly be entered to win tickets to a show on Gaga's next tour and a signed copy of "Born This Way." And finally, RewardVille will feature 10 Lady Gaga-themed prizes across its stable of Facebook games for players that have mustered enough zCoins. As result of the merge, we've even come up with a new name for the new cultural behemoth: Lady ZynGaga! Whaddya' think?

[Image Credit: VentureBeat]

Are you excited to see Lady Gaga arrive in FarmVille? Where can Zynga go from here in terms of ultra-high-profile celebrity partnerships? Sound off in the comments. Add Comment.
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