Pixwoo, a 'Facebook for gamers', wooes in big game publishers

The easiest way to explain Pixwoo is to describe it as a 'Facebook for gamers'. But that's only partly accurate when you realize that Facebook is a social network and a major gaming platform, while Pixwoo isn't aspiring to be anything more than a glorified sounding board for publishers and a hangout for gamers. But for the publishers, this seems to be enough.

Pascal Vielhescaze, the creator of Pixwoo, and CEO of a "digital lifestyle agency" called Spiderdreams, has gotten a lot of noteworthy publishers to sign up as partners since the site's launch in February. Codemasters, Capcom, Namco Bandai Partners and Rising Star have joined in on what could be "a potentially fantastic promotional tool for the industry."